The Ultimate Guide: How to Start a Successful Beauty Blog Today

Are you searching for a profitable topic to start a new blog to earn money? Creating a blog on beauty topic can be the right and excellent way for passive online income.

If you are passionate of beauty and have expertise in it, then making a blog on this subject can be beneficial in terms of earning money.

However, creating a blog on this topic is not easy.
In this article, we have provided free guide which makes it easy for you to start a blog on beauty niche without hiring any developer.

In fact, the revenue of the “Beauty and Personal care” market amount is US $579.20 billion by 2023. Which is expected to grow annually by 3.53% (CAGR 2023-2028). (The report sourse from Statista)

Beauty revenue

So, if you want to make money online with these great opportunities then beauty blogging is an excellent way. In this guide, you will learn:

Why start blogging about beauty (and makeup)?
Important steps to start a beauty blog and earn money from it.
A Checklist for a Successful Beauty Blog and more point to make money from autopilot.

Why should you start a blog on beauty?

Here are some important points which will be beneficial if you start a beauty blog:

  • It can be an incredibly rewarding and fulfilling endeavor. Not only does it allow you to share your passion for all things beauty, but it also opens up a world of opportunities for personal growth, creativity, and connection with like-minded individuals.
  • One of the key reasons to start a beauty blog is the ability to express your creativity and showcase your unique perspective on various beauty topics. Whether it’s makeup tutorials, product reviews, skincare routines, or haircare tips, a blog provides you with a platform to share your knowledge and expertise.
  • It helps you to earn money online because you can use different ways to earn money from beauty blog such as affiliate marketing, selling your own product, display ads, etc.
  • Financial gain should not be the only sole motivation for starting a beauty blog. As your blog grows in popularity and attracts visitors, your biggest opportunity is to increase brand awareness.

offers numerous advantages – from self-expression and establishing authority to connecting with others who share your passion. So if you have a deep love for all things beauty and want to make an impact in the industry while enjoying personal growth along the way, starting a blog could be just the right path for you!

If you are excited to start a blog then let’s get started:

How to Start a Beauty Blog in Some Simple Steps

Choose a niche

It is very important to choose a niche (or topic) before starting a blog. While choosing your niche, you must keep the following three important things in mind.

  • Expertise
  • Interest
  • Profitability

If you’re even close to choosing the niche for starting a beauty blog, you should ask yourself a few questions.

You can also choose micro niches for what your beauty blog is about like hair care, skin care and anything else.
Additionally, you must know what product you wish to sell and promote.

Overall, make sure you are passionate about the niche you choose. Conversely, if you lose interest in the niche, you will struggle to make money and promote your beauty blog.

If you are looking for an excellent niche in the beauty field then here are some micro-niche ideas you Can Consider in the Beauty industry

  • Hair care
  • Nails
  • Skincare
  • DIY beauty
  • Body care
  • Eye makeup
  • Face makeup

Additionally, there can be hundreds of topics on beauty, you can go to the Semrush Topic Research tool below to choose the right one for your occasion.

Choose the Right Domain

The Domain is one of the most important aspect of starting a website. This is web address that enter in browser url by visitors to access your website or blog.

Try to keep the chosen domain easy to remember and type, and make sure the domain is also highly relevant to blog niche that cover on your blog.

To search for domains you can use domain registrar like domain.com which will display hundreds of domains (that are actually available on internet) according to your blog niche.

Find a domain starting at $0.99

powered by Namecheap

Enter your relevant keywords in the search box above and several domains are displayed for you to choose from.

To search for a domain, enter keywords in the search bar that describe your business and the services you offer. For example, If you want to start a beauty blog on skin care, then you can register Skincare.com or skinbeauty.com.

Once you have found the right domain, come to the step of choosing web hosting.

Find right Web Hosting

Web hosting is where you stores your blog site’s files like images, videos, blog posts, comments, links and more.

Web hosting is one of the main requirements for every website to be online, without it is not possible to be online. It is important to find the best hosting to optimize its performance.

With over 260 web hosting providers worldwide, choosing the right hosting provider can be challenging. Because each web hosting offers different products, pricing options, support and features.

Here are some steps of overview to help you choose the best web hosting provider for your site:

  • Know your website requirements. Since our objective is to create a blog site, the requirements are different from sites like online stores and other site.
  • Compare web hosting providers. Check out different hosting providers and compare key features to find the right hosting.
  • Check the hosting provider’s features. Research the features offered by web hosting providers, especially security and performance.
  • Check out dedicated support. Make sure to choose hosting that offers 24/7 support. So that you can be get help immediately in case of any issue.

The hosting you choose should be affordable and reliable with the above mentioned conditions. Our recommendation is Bluehost which fits all the criteria for you. This is the most popular web hosting service among WordPress users.

Find the Suitable Blogging Platform

Typically, you’ll want to choose a blogging platform that is easy to set up, doesn’t require much learning, and doesn’t require any coding skills.

You also have to keep in mind that as you grow your site, you may want to change the look of your site and add more features for your visitors. That means it’s important for you to choose a platform that is flexible and has immense potential to grow.

With all this in mind, we recommend WordPress because frankly we think WordPress is the best option so far. Here are just few reasons why…

  • Easy to use – WordPress isn’t only beginner-friendly and easy to create websites from beginner to expert level without knowing even a single line of code.
  • Extremely flexible – WordPress is extremely flexible, enabling you to easily customize your blog site and create the exact blog you want.
  • Totally free – WordPress is a completely free open source content management system (CMS) which makes it a unique option for bloggers (You will need to pay for hosting and domain, the software is absolutely free and always will be)

Overall WordPress is an excellent choice for creating personal and business blogs.

In this article we are discussing self hosting WordPress.org and not WordPress.com – despite the similar name, both are different. For more details check out our post WordPress.org vs WordPress.com.

Choose Beauty Blogging Theme

Once you have purchased the domain and hosting for your beauty blog, in the next step of journey is to install the website theme.

The best thing about WordPress.org is that it offers hundreds of free themes which help in creating a website with small investment.

If you are starting with a small budget, you can select and proceed with the free themes available with basic features. However, if you can invest a few bucks then you can choose a premium theme that offers excellent features.

We recommend that you go for Neve theme where you are offered a free trial and can also go for freemium if required. Which is a lightly and fast loading theme which is suitable for any website.

Theme performance

Find right plan for you

Neve pro offers the following three pricing plans:

  • Personal: This plans are great for a beginner. It will cost you only $69 a year. Which gives you access to hundreds of customization options and you can able use it unlimited websites.
  • Business: It’s the second Pro plan of Neve theme which is priced at $149 per year and is suitable for those who want a premium website template.
  • Agency: This plan provides you with a complete design set for website design which is priced at $259 per year and is suitable for agencies. Excellent features like neve cloud and white label support are available with this plan.

Note: We recommend you to try it before spending. Its free version is available.

If you want more options for fashion and beauty themes, check out this articles on beauty/fashion themes collection.

Install WordPress Plugins

As theme affects the look of the beauty blog while plugin helps in adding new functionality to the website.

When you are starting your own website there are many WordPress plugins that you should consider installing to add additional functionality to the your blog.

There are over 60,000 plugins on the WordPress directory and many on other platforms as well. It is not possible to install all. Because having too many plugins can slow down the loading speed of the website.

Here is a handpicked list of some important plugins that you can install on your beauty blog:

  • Imagify: When you are starting your blog, you will have to upload a lot of images for better audience experience. High quality images will have a larger size due to their higher resolution, which affects the loading speed of the site. This plugin helps in optimizing and manage the images without spoiling its resolution.
  • AIOSEO: Creating a website is not everything, ranking it in Google is the most challenging task. This optimization tool will help you specify relevant keywords and suggest where to place those keywords in the content.
  • WP Rocket: If you want to provide the best experience with fast page loading time then you must install the WP-Rocket plugin on your blog site. It helps in removing unused CSS like cashing, lazyload, perload, delay JS etc. This is a premium plugin which costs is start from $59 per year.

Create Your Blog Post

Now, you can start writing your blog on beauty. There is a lot to consider on the blog. But creating great content should be your top priority. So let’s go take a look at some top tips for creating blog content that makes an impact…

  • Unique content: While creating a blog, you should keep in mind that the content should be unique and not copied from other content available on the internet. Try to add your own experiences to the blog. Doing this will bring loyal readers to the blog and connect on a personal basis. Make sure your blog writing shines through.
  • Image: Images will help you attract of your audience. For this you must ensure that the image is stunning and of high quality. You can use Canva to create great looking images.
  • Make SEO optimize content: Your writing is amazing, but if it is not SEO optimized, then no one will ever read it. You can take the help of Semrush Content Writing Assistant tool to create optimized content.

Also, if you don’t have the skills or time you can hire someone or use the AI tools like ChatGPT, Rytr, Jasper etc.

However, content generated through AI tools may need to be reworked, because most AI tools do not create original content, they simply replicate content already available online.

Monetize Your Beauty Blog

Once you’ve set up a beauty blog, it’s now time to monetize it. There are many ways which you can use to earn revenue from your blog. so let’s take a look…

Affiliate Marketing

Affiliate marketing is the most popular way for beauty bloggers to make money.

Affiliate marketing is a way in which you promote another company’s product on your beauty blog. When someone buys that product from your referral link, you earn money in the form of commission.

The special thing is that it is absolutely free and there is no limit on earning. It is one of the best ways of passive income.

Shareasale and Impact are better platforms where you get many beauty products to promote on your blog. Let us tell you that while trying to add affiliate links, maintain the quality of your blog articles otherwise you will lose your audience quickly.

Sell your own product

Money is being earned from beauty blogs by selling their products. There are many people who are selling own beauty products such as skincare, hair products, makeup kits, and more.

Apart from creating and selling your own products on the blog, you can also use the method of private labeling or dropshipping.

Displaying ads on your site

You can generate money from your blog site by displaying advertisements. Google’s Adsense is an ad network that enables publishers to monetize their content by displaying advertisements. It automatically displays ads according to the bidding system.

If your beauty blog has good traffic, a high paying company can partner with you to advertise their product and brand.

Additionally, you can generate monthly recurring revenue by selling space on your beauty blog. But a brand will pay you for space only when the traffic on your site is good.

Note: If you purchase a product using the affiliate link on this page, I may earn a small amount as commission.

FAQs on Start a Beauty Blog

Here are some questions that people ask before starting a blog.

How much will it cost to start a blog?

WordPress is the best platform for creating a blog. You can start with just pay for hosting and domain. You can get started with Bluehost for just $2.95/month for hosting (with fees domain name).

Why start a beauty blog?

Starting a beauty blog can help you sell more products by recommending them to your audience. Because Instagram and Facebook provide suitable environment to promote beauty blogs.

What do beauty bloggers write about?

Beauty blogs cover topics including:
skin care
hair care hair
Beauty and lifestyle
makeup and more

You can choose any of these or beauty related topic but I recommend those topics on which you have good interest and knowledge.

How much can earn from a beauty blog?

It is difficult to be sure how much you can earn, but if you put in the time and effort, you will start earning in a few months. It completely depends on the traffic and kind of monetization type sources you use.

Most of the full time beauty bloggers easily earn $2000-$4000 per month.

Final Thought

When you start a blog on beauty, there are many things to consider. Anyone can start a blog on beauty or any other topic, but there are very few people who earn good money from blogging. Making money from a beauty blog requires time and effort.

Creating high-quality content and trying to gain followers from day one should be your first priority. If you are successful in doing this then you can definitely earn money from your beauty blog.

What are your thoughts and are you planning to create your own beauty blog. If you follow the steps or tips in this article, you will be on your way to creating a successful and profitable blog.

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