Google Adsense is a contextual advertising program that allows you to run ads on your website or blog, or YouTube videos, and get paid when when visitors click on them.
The content-based advertisements can be targeted for users with certain interest or contexts. The targeting can be CPC (“per click”) or CPM (per impression) based, the only significant difference in CPC and CPM is that with CPC targeting, earnings are based on clicks while CPM earnings recently are actually based not just per views/impression but on a larger scale, per thousand impression, therefore driving it from the market, which makes CPC ads more common.
Types & Formats of Google Adsense Ads:
- Display ads
- Text Ads
- Ad Link Units
- Video Ads
- Mobile Ads
- Feed Ads
Google Adsense Payments:
Google pays monthly through direct deposit or check, but will not issue an AdSense payment until your earnings reach or exceed $100. If you don’t earn it in one month, your earnings roll over and are added to the next month. Each time you reach the $100 threshold, Google will issue a payment on the next payment period. Through your AdSense account, you can see your current earnings, what ads are generating the most clicks, and more.
Making Money with AdSense:
Making a significant amount of money with AdSense requires a plan. Here are tips for maximizing AdSense revenue:
Read to Google’s rules. Webmasters must comply with Google’s webmaster policies as well as the AdSense program policy.
Don’t click on your own ads or ask others to click on them. Incentivizing clicks, buying Pay Per Click (PPC) space, or using a program designed to drive traffic to AdSense pages are against the rules.
Have great content your target market wants to read.
Use honest, organic traffic building website promotion techniques, especially search engine optimization and article marketing.
Test ad types and placement to find the options that lead to the most income.
Read email from Google, especially if it’s sending a warning about something it doesn’t like on your site. Failure to deal with Google’s complaints will lead to termination of the program.
Disadvantages:
Google AdSense ads can potentially pay well.
It’s also possible to make content with keywords that nobody has purchased through AdWords. When this happens, you will only see Google public service ads, and those do not generate income.
Advantages:
AdSense ads are very unobtrusive, so it provides a better user experience than flashy banner ads.
You don’t have to be big or famous to start using Google Adsense, and the application process is simple. You can even insert ads in your Blogger blog, so you don’t need to host your own Web site.
Adsense acts like your own ad broker. You don’t have to negotiate prices or find appropriate advertisers. Google does that for you, so you can concentrate on creating quality content and publicizing your Web site.
